Our Perspective We’ve been thinking a lot about Mobility-as-a-Service (MaaS) recently and keep coming back to the same conclusion. We’re aiming too low. In many cases, mobility platforms are still being framed as a digital layer, something that helps you plan a journey or pay for a ticket. That’s useful, but it’s not transformative. To…
Read More1st April 2026
From Concept to Reality: Delivering Digital Mobility Platforms That Actually Work Across this series of articles, we have explored the anatomy of Digital Mobility Platforms (DMPs), or Mobility as a Service (MaaS), from multiple angles: definition, building blocks, journey planning, personalisation, data, ticketing, payments, and analytics. What has become abundantly clear when stepping back and…
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This is the penultimate and seventh of short series of eight articles that aims to better define the requirements, limitations and opportunities that can be presented with a well-conceived Digital Mobility Platform (DMP) (Formerly MaaS). Perhaps the biggest misconception of MaaS platforms is that “it’s only an app”. This article will hopefully quell that notion…
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We are thrilled to announce that Gooii are a finalist at the Transport Ticketing Awards 2026! Shortlisted for ‘Ticketing Technology of the Year’, this is in recognition of our innovative in-house technologies. This category is to recognise a ticketing technology or solution company which has developed a product which is revolutionising ticketing as we know…
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This is the sixth of short series of eight articles that aims to better define the requirements, limitations, and the potential pitfalls to avoid when delivering Digital Mobility Platforms (DMP’s) – previously referred to as MaaS – within a UK deregulated transport environment. This article will concentrate on ticketing and payments, specifically identifying the challenges…
Read More9th March 2026
This is the fifth of a short series of articles that aims to better define the requirements, limitations, and the potential pitfalls to avoid when delivering Digital Mobility Platforms (DMP’s – previously referred to as MaaS) within a UK deregulated transport environment. This article will concentrate on the data requirements needed to deliver your next…
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This is the fourth of a short series of articles that aims to better define the requirements, limitations, and pitfalls to avoid when delivering Digital Mobility Platforms (DMPs), previously referred to as MaaS, within a UK deregulated transport environment. This article will concentrate on some core elements that elevate DMPs and help define their credentials…
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This is the third of a short series of articles that aims to try to better define the requirements, limitations, and pitfalls to avoid when delivering Digital Mobility Platforms (DMPs), previously referred to as MaaS, within a devolved UK transport environment. As per the first article, there are examples of great practice around the world…
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This is the second of a short series of articles that aims to try to better define the requirements, limitations and pitfalls to try to avoid when delivering Digital Mobility Platforms (DMP’s) (previously referred to as MaaS) within a UK devolved transport environment. As per Article 1, there are examples of great practice around the…
Read More3rd March 2026
Over the next weeks and months, we aim to write a series of short articles that will try to help define the anatomy of MaaS, and how MaaS can be delivered successfully particularly in a devolved and sometimes disjointed transport environment, as is frequently found in the UK. The objective of the following series of…
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