Our work

Gooii AR/VR

Augmented Reality and Virtual Reality apps

Gooii develops Virtual Reality, Mixed Reality and Augmented Reality apps for the leisure and tourism, retail, corporate, culture and heritage and health and safety sectors. We work collaboratively with our clients to develop their initial ideas and use our AR and VR technology to bring them to life and deliver truly unique, award-winning experiences.

We enhance the real world with digital content, blurring the lines between cinema, live events and gaming experiences to improve user engagement and increase ticket sales or footfall. 

We’ve developed VR experiences that take you to a different world and AR solutions that augment real life using phones and laptops, as well as newer technologies with AR headsets and glasses. We’ve even gone one step further and developed holographic AR to project 3D images, video and CGI into the real world. 

Get in touch if you’d like to turn your ideas for an AR or VR experience into a reality. 

Gooii develops Coors’ latest AR retail experience that transports shoppers to the slopes

An in-store Augmented Reality retail experience to promote Coors beer in British supermarkets

Gooii Portfolio: Augmented Reality ghost walk at Rufford Abbey, Nottinghamshire

The ‘Rufford Ghost Walk’ is the world’s first holographic ghost walk. Using 5G technology and AR headsets, visitors will be able to walk amongst the undead and experience Rufford Abbey’s historical past all at the same time. 

Predictions for 2023’s Augmented Reality trends

The world of Augmented Reality and Mixed Reality is rapidly developing, with new trends and technologies advancing every month. Gooii Director Phil Hasted outlines his top XR trends that we’ll be sure to see in 2023 and what they might mean for Gooii’s clients. From Apple’s long rumoured AR headset to the exciting possibilities of Web XR, we outline what we can expect from the world of AR and VR in the year ahead.

Gooii Portfolio: ‘Robin Hood: Arrow Through Time’ holographic movie

Using Augmented Reality and 5G technology to bring Robin Hood to life Project summary ‘Robin Hood: Arrow Through Time’ is the world’s first interactive holographic movie and experience.

Behind the scenes: filming a holographic Augmented Reality ghost walk at Rufford Abbey

On set filming for our holographic AR experience Last month we were excited to get back on set to film additional scenes for our Rufford Ghost Walk.  We produced the holographic Augmented Reality experience for the 5G Connected Forest project in collaboration with Nottinghamshire County Council and Parkwood Leisure.  Visitors to Nottinghamshire’s Rufford Country Park…

How can Augmented Reality be used in leisure and tourism?

A guide to Augmented Reality and tourism Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) – we’ve all heard these terms so much in the last two decades. But what are they and how can they make a difference to your sector? We have a wealth of experience in developing AR and VR…

Gooii AR projects shortlisted for national awards recognising innovation

LGC award nomination for Gooii’s 5G Connected Forest project We are thrilled that our 5G Connected Forest project for Nottinghamshire County Council was recently shortlisted in the Local Government Chronicle (LGC) awards. It was a national event that recognised innovation in local government.  The Gooii team attended the award ceremony in London with over 1200…

Robin Hood: Arrow Through Time – World’s First Holographic Movie

Robin Hood: Arrow Through Time – World’s First Holographic Movie Gooii Ltd.’s Phillip Hasted and BAFTA winniner Nick Hutchings have written what we believe is the world’s first ever interactive Holographic movie. Gooii also acted as producers and in-app content directors, working with our amazing coders and a team of talented video producers, directors, DOPs,…

Emerging Technologies – Sherwood Connected Forest 5G, Rufford Abbey, Jisc and the BBC

Emerging Technologies Over the past Gooii year have been working on a number of exciting projects using emerging technologies. This includes the latest Augmented Reality and Virtual Reality headsets. Jisc Magic Leap AR App As part of Digifest 2020, Gooii developed the AR Natalie 4.1 AI interface. A look into the future; this Magic Leap…

Magic Leap Augmented Reality Headset Project

Magic Leap Augmented Reality Headset Project We’re currently working on a project using the amazing Magic Leap Augmented Reality headset. Whilst this may look like a Virtual Reality headset it’s very different indeed. With VR you’re in the environment created by the developers but with an AR headset you can see the world around you…