Our work

Gooii AR/VR

Augmented Reality and Virtual Reality apps

Gooii develops Augmented Reality, Virtual Reality and Mixed Reality apps for the leisure and tourism, retail, corporate, culture and heritage and health and safety sectors.

We enhance the real world with digital content, blurring the lines between cinema, live events and gaming experiences to improve user engagement and increase ticket sales and footfall. 

We’ve developed VR experiences that take you to a different world and AR solutions that add holograms into the real world.

Winners: Small Cell Forum Awards 2025 for ‘Outstanding Contribution to Emerging Technologies’.

We’re pleased to celebrate that Gooii Ltd and the CORE HDD Consortium, are the winners of the Outstanding contribution to Emerging Technologies category at the Small Cell Forum Awards 2025. This is in recognition of our work creating the world’s first Live Streamed AR Concert delivered over a 5G Open RAN network. Thanks to all our…

The World’s First Live Streamed Augmented Reality Music Experience: Watch a Gig from the Front Row, Anywhere in the World

How We Used 5G to Deliver a Real Time AR Music Experience in a Different Location What if you could watch a gig from anywhere in the world and still be right there in the front row? As part of the CORE project, we developed the world’s first live streamed Augmented Reality concert experience. This…

How Augmented Reality is Transforming Live Events and Immersive Experiences: AR Car Show

What if your audience could step back in time, walk among vintage vehicles, ride in a sports car and even climb inside a DeLorean? That’s the power of Augmented Reality (AR).  Creating the World’s First Augmented Reality Car Show for Live Audiences As part of the CORE project, we set out to explore how Augmented…

Step Into the Future of Entertainment with Gooii’s Groundbreaking Augmented Reality Concerts

Imagine standing in front of a real stage, then suddenly, a hologram of David Bowie appears, stars fill the room and the crowd around you dances as he launches into ‘Star Man’. No, it’s not sci-fi. It’s the world’s first Augmented Reality concert, and we just made it happen. We’ve turned a historic venue into…

Reliving 150 years of music: Gooii’s Augmented Reality experience set to transform Cambridge’s Corn Exchange

Gooii has developed a new immersive Augmented Reality concert experience for Cambridge’s Corn Exchange, one of the UK’s most historic music venues. 

Gooii set to create Augmented Reality experiences for Cambridge’s Corn Exchange venue

Gooii has been commissioned by Connecting Cambridgeshire, on behalf of Cambridgeshire County Council, to create innovative Augmented Reality (AR) content for Cambridge’s 19th century Corn Exchange venue. It will improve its visitor engagement and test out its new 5G Open RAN network. 

Fountaindale School visit: How using Augmented Reality in education can transform learning for children with Special Educational Needs

Gooii Director Phil tries out Extended Reality experiences with children with SEN, showing the benefits of Augmented Reality in education.

Gooii Portfolio: AR Exhibition for Jisc’s (e)co Garden

Creating a virtual AR garden to teach visitors about sustainability. Jisc’s (e)Co Garden is an Augmented Reality exhibition that appears before your very eyes.

Gooii develops Coors’ latest AR retail experience that transports shoppers to the slopes

An in-store Augmented Reality retail experience to promote Coors beer in British supermarkets

Gooii Portfolio: Augmented Reality ghost walk at Rufford Abbey, Nottinghamshire

The ‘Rufford Ghost Walk’ is the world’s first holographic ghost walk. Using 5G technology and AR headsets, visitors will be able to walk amongst the undead and experience Rufford Abbey’s historical past all at the same time.