Apple Watch – Apple’s Most Personal Device Yet

Hailed as Apple’s “Most personal device yet”, the Apple Watch feels like it’s been a long time coming. Whilst it’s essential Watch owners already have an iPhone or iPad, Apple are keen to give it a meaning beyond the device you already have in your pocket. Apple need to sell in its USP in order to market it beyond the gadget freaks and early adopters (yeah, that’s us) and the machine is working full steam ahead to do so.

A quick display of hands in the Gooii office and it’s clear some of us have mentally had our orders in since before the Apple Watch was even a rumour, whilst others will be waiting for another revision; and that’s the rub, you know Apple are going to release another watch within the next year. This is especially pertinent as it’s more glaring that the summer sun that one killer feature has been held back – the ability to FaceTime. Ever since I was child I dreamed of having a watch that I could see people on, it’s the stuff of sci-fi, it was also a feature missing from the iPad 1 and I can’t help feeling that a subsequent revision will refine and nailing the concept, just as Apple did with the iPad 2.

As well as being Apple’s most personal device it’s possibly their most expensive, with the top of the range model weighing in at a hefty £13,500. The starting price however is a more palatable £299 for the 38mm model and £339 for the 42mm watch.