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Orange and T-Mobile Union

12th May 2010

The union of Orange and T-Mobile will be called ‘Everything Everywhere’. According to the Times Online the new name will be used in advertising to demonstrate the strength of the new network but won’t replace the existing brands. Whilst it doesn’t strike me as a great name, as with all great branding concepts it all comes down to the marketing. I just hope they use the the Fleetwood Mac song ‘Everywhere’ in their advertising.