Gooii develops interactive digital art experience for Madrí Excepcional lager to bring ‘The Soul of Madrid’ to supermarket shelves
In May, commerce marketers The Mars Agency asked Gooii to develop a cross-platform art experience to promote Madrí Excepcional Spanish lager, which is made in collaboration with Molson Coors. The solution needed to enable supermarket shoppers to create digital artwork using a touch-screen PC or tablet.
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