Our work

Gooii AR/VR

Augmented Reality and Virtual Reality apps

Gooii develops Virtual Reality, Mixed Reality and Augmented Reality apps for the leisure and tourism, retail, corporate, culture and heritage and health and safety sectors. We work collaboratively with our clients to develop their initial ideas and use our AR and VR technology to bring them to life and deliver truly unique, award-winning experiences.

We enhance the real world with digital content, blurring the lines between cinema, live events and gaming experiences to improve user engagement and increase ticket sales or footfall. 

We’ve developed VR experiences that take you to a different world and AR solutions that augment real life using phones and laptops, as well as newer technologies with AR headsets and glasses. We’ve even gone one step further and developed holographic AR to project 3D images, video and CGI into the real world. 

Get in touch if you’d like to turn your ideas for an AR or VR experience into a reality. 

Gooii set to create Augmented Reality experiences for Cambridge’s Corn Exchange venue

Gooii has been commissioned by Connecting Cambridgeshire, on behalf of Cambridgeshire County Council, to create innovative Augmented Reality (AR) content for Cambridge’s 19th century Corn Exchange venue. It will improve its visitor engagement and test out its new 5G Open RAN network. 

Fountaindale School visit: How using Augmented Reality in education can transform learning for children with Special Educational Needs

Gooii Director Phil tries out Extended Reality experiences with children with SEN, showing the benefits of Augmented Reality in education.

Gooii Portfolio: AR exhibition for Jisc’s (e)co garden

Creating a virtual AR garden to teach visitors about sustainability. Jisc’s (e)Co Garden is an Augmented Reality exhibition that appears before your very eyes.

Gooii joins Cambridgeshire County Council to develop AR technology for UK’s 5G Open RAN project

Gooii is proud to be part of the government’s £88 million investment in innovative open 5G connectivity solutions across the UK. 

Gooii develops Coors’ latest AR retail experience that transports shoppers to the slopes

An in-store Augmented Reality retail experience to promote Coors beer in British supermarkets

Gooii Portfolio: Augmented Reality ghost walk at Rufford Abbey, Nottinghamshire

The ‘Rufford Ghost Walk’ is the world’s first holographic ghost walk. Using 5G technology and AR headsets, visitors will be able to walk amongst the undead and experience Rufford Abbey’s historical past all at the same time. 

Predictions for 2023’s Augmented Reality trends

The world of Augmented Reality and Mixed Reality is rapidly developing, with new trends and technologies advancing every month. Gooii Director Phil Hasted outlines his top XR trends that we’ll be sure to see in 2023 and what they might mean for Gooii’s clients. From Apple’s long rumoured AR headset to the exciting possibilities of Web XR, we outline what we can expect from the world of AR and VR in the year ahead.

Gooii Portfolio: ‘Robin Hood: Arrow Through Time’ holographic movie

Using Augmented Reality and 5G technology to bring Robin Hood to life Project summary ‘Robin Hood: Arrow Through Time’ is the world’s first interactive holographic movie and experience.

Behind the scenes: filming a holographic Augmented Reality ghost walk at Rufford Abbey

On set filming for our holographic AR experience Last month we were excited to get back on set to film additional scenes for our Rufford Ghost Walk.  We produced the holographic Augmented Reality experience for the 5G Connected Forest project in collaboration with Nottinghamshire County Council and Parkwood Leisure.  Visitors to Nottinghamshire’s Rufford Country Park…

How can Augmented Reality be used in leisure and tourism?

A guide to Augmented Reality and tourism Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) – we’ve all heard these terms so much in the last two decades. But what are they and how can they make a difference to your sector? We have a wealth of experience in developing AR and VR…