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Robin Hood: Arrow Through Time – World’s First Holographic Movie

Robin Hood: Arrow Through Time – World’s First Holographic Movie

Gooii Ltd.’s Phillip Hasted and BAFTA winniner Nick Hutchings have written what we believe is the world’s first ever interactive Holographic movie. Gooii also acted as producers and in-app content directors, working with our amazing coders and a team of talented video producers, directors, DOPs, VFX and SFX artists as part of the amazing 5G Connected Forest project in partnership with Nottinghamshire County Council.

In addition, our talented coders worked with the Microsoft HoloLens headset to make YOU part of the movie.

We had an amazing cast featuring Dominic Le Moignan (Black Mirror) as Robin Hood, John Archer (Tim Vine’s Travels In Time/Help! My Supply Teacher Is Magic) as Little John, Veronica Jean Trickett (Doctors) as Marian, Marek Larwood (Impractical Jokers UK/Celebability/Murder in Successville) as Guy of Gisbourne and Georgia Lowe GLOWE (The Alienist) as Mother Maudlin.

Below is an exclusive behind-the-scenes videos from the shoot.

BBC Selects Gooii for Place on the Digital Services Framework IV

Gooii Place on BBC Digital Services Framework IV

Gooii are proud to announce we’ve once again been selected as one of the BBC’s preferred suppliers. The British Broadcasting Corporation’s Digital Services Framework IV will run until 2022. It’s also one we’ve been on for many years, since producing the Blue Peter appeal website many years ago #BlastFromThePast.

We’ve been selected in a number categories, which very much builds on our strengths. We’re particularly excited to be selected for our Emerging Technologies and Mobile App Development work.

Gooii will be providing our expertise in the following categories:

Mobile App Development

Here we impressed the BBC with our work on the NETGO ticketing and Passaggi music apps. We also presented our in-house skills to develop natively for iOS and Android, as well as our cross-platform development systems. In addition, we highlighted our integration with backend systems, as well as our testing methodologies and how we address accessibility.

Emerging Technologies

We invest heavily in R&D, with multiple coders working full time with Augmented Reality and Virtual Reality. We estimate more than 25% of all profits are invested in R&D, in addition to the purchase of new hardware. To demonstrate our work with AR and VR, we presented the BBC with the Jisc Magic Leap App, Swim England and our continuing work on Sherwood 5G Connected Forest.

Backend Development

For backend development we demonstrated our work on the Nottingham Contactless website and the NETGO app. In recent years we’ve moved to cloud infrastructures to develop many of our backend services. The tools within allow enormous flexibility to build upon. We can also take advantage of their secure, flexible and scalable hosting. In addition, we can add new services and products as required by each project, safe in the knowledge that the systems can adapt to sudden increases in usage with guaranteed 99.5% uptimes. The cloud platforms we use are also PCI compliant, which is of huge importance to our customers.

Host and Operate

Gooii have a wide range of hosting options available, from traditional to scalable cloud hosting like AWS and Google Cloud Platform. We select the best solution based on the needs of the project. This includes procuring reseller services and setting up dedicated servers as well as Virtual Private Servers, which can be easily upgraded or downgraded based on project demands.

Nottingham Contactless Website

Nottingham Contactless Website

In addition to the NETGO! app for Tramlink Nottingham, Gooii further strengthens our work in the transport sector with the Nottingham Contactless website.

Nottingham Contactless is the cashless, effortless way to pay for travel. A partnership between Nottingham City Council, Nottingham City Transport, NET and Linkbus services.

Key to the site is ease-of-use and speed. Core site functionality is also front and centre. The first thing users see when visiting the site is the option to enter your card details in order to retrieve journeys and transactions. This was incredibly important f0r reducing customer service enquiries.

Nottingham City Transport buses are now live with adult pay as you go cashless payments, with NET and Linkbus services to follow.

Specifically, there’s no need to ask the driver for a ticket. The system will automatically calculate the best price for the journeys you make during a day, capping at the same price as the equivalent day ticket.

Key Features

Working with INIT, who built the ticketing infrastructure, the website allows customers to:

  • Enter card details to view travel histories and cashless payments
  • Core functionality presented front-and-centre
  • Calculates capped payment for each day’s travel
  • High levels of accessibility
  • Integrates with the Payment Service Provider to return secure PCI compliance to transactions
  • Wallet feature, so that credit card details don’t need to be entered on each visit
  • Query a journey; Allow customers to query transactions
  • See the progress of your queries
  • View the last 30 days history
  • Reduces customer service enquires
  • Admin system to aid customer service queries, including customer service front-end.

Celebrating the launch, NCT Marketing and Communications Director, Nicola Tidy said, “The launch of adult pay as you go contactless payments offers our customers a cashless, convenient way to pay for their bus journeys. By simply tapping their contactless card or device on the bus each time they board, the contactless system does the hard work by adding up their journeys and charging customers based on their journeys during the day”.

For more info on the Nottingham Contactless scheme visit:

To view the Nottingham Contactless site visit:

Emerging Technologies – Sherwood Connected Forest 5G, Rufford Abbey, Jisc and the BBC

Emerging Technologies

Over the past Gooii year have been working on a number of exciting projects using emerging technologies. This includes the latest Augmented Reality and Virtual Reality headsets.

HoloLens 2 Gooii

Jisc Magic Leap AR App

VR headsets Magic Leap One Gooii

As part of Digifest 2020, Gooii developed the AR Natalie 4.1 AI interface. A look into the future; this Magic Leap One app makes users feel like they were wearing Iron-Man’s helmet. This includes a clean wireframes, UI with information and options in the 3D space.

Via the headset, users can communicate with holographic projections of their tutors. All done in a Star Wars hologram style. Other features included; Being able to check your heart rate; View video messages; and check the weather. So if it was raining outside we made it rain in the headset.

Additionally, Natalie 4.1 AI included a well being app. We provided calming sounds and clouds in the room in order to help people regulate their breathing.

Sherwood Connected Forest 5G

5G Connected Forest Gooii AR and VR Apps5G Connected Forest Gooii AR and VR Apps

The Sherwood Connected Forest project is DCMS funded to trial 5G in rural areas. As a lead project partner, Gooii are developing Augmented and Virtual Reality experiences. Still in the R&D phase of the project, we’re working with a BAFTA winning BBC script writer and producer and our partner directors.

We’re trailing as many AR headsets as possible, including the Magic Leap One and Microsoft HoloLens 2. The plan is to trial all available AR headsets, including the Nreal when they start reliably shipping to the UK. We’re also going to be using the amazing Subpac sound systems for greater immersion.

BBC – Digital Services IV Framework

In addition, Gooii have been selected by the BBC as one of their preferred suppliers, with the opportunity to deliver emerging technologies as part their Digital Services IV framework. Additionally, the BBC have approved Gooii for app, backend and hosting services.

Passaggi iOS & Android Music App

iOS and Android Music App

Passaggi is an iOS & Android music app, for improvisation and ornamentation practice app for early music. Specifically delivering high quality digital audio tracks of 16th- & 17th-century repertoire via an innovative user interface.

Developed for Septenary Editions, the Passaggi music app features digitally produced sampled organ tracks. Also, this gives users a portable practical tool for the teaching, study and practice of historical improvisation and ornamentation techniques.

Additionally, having much in common with music apps like Spotify, Passaggi has the unique selling point of providing adjustable pitch and tempo settings. Other features include background play and remote updating of content, allow our client to add new music and artwork externally from us here at Gooii.

Furthermore, Passaggi represents the most flexible personal practice software available. Passaggi was developed from the ground up to best serve the teachers, students and professional musicians. In addition, this innovative new tool is the only app of its kind. Passaggi provides features for the study, practice improvisation and ornamentation in the 21st century.

Passaggi is available to download from the iOS and Android app stores.

Here’s Helen from Passaggi giving a tour of the app.

Gooii Nominated for Sports Technology Award

Gooii Nominated for Sports Technology Award

The ‘My Learn to Swim’ Augmented Reality app developed by Gooii for Swim England has been shortlisted at The Sports Technology Awards. Congrats to Swim England who we worked with us on this brilliant project.

The Sports Technology Awards is the leading global celebration of technology-led innovation across the international sports sector.

Now recognized as an international mark of excellence, the Sports Technology Awards is a unique celebration of technology-led innovation across sport globally. Held annually as a competition to highlight outstanding advances in the industry, the Awards are judged by over 50 leading influencers from the world of sport and technology. Six brands are shortlisted for every category, with one outright winner being awarded the coveted STA trophy in each.

The Awards were first held in 2014 and now attract hundreds of entries from more than 30 countries and 50 sports.



Magic Leap Augmented Reality Headset Project

Magic Leap Augmented Reality Headset Project

We’re currently working on a project using the amazing Magic Leap Augmented Reality headset. Whilst this may look like a Virtual Reality headset it’s very different indeed. With VR you’re in the environment created by the developers but with an AR headset you can see the world around you but interact with our virtual 3D creations.

The headset maps your room like The Matrix, so it can learn and interact with your environment. From here we can bring to life anything that we can dream of. Whether it be robots climbing out of portal and into your room; We can give you a lightsabre to fight the evil empire; bring Robin Hood and his Merry Men to life; we can make it rain in your living room; Or put a dinosaur in your office. The possibilities are endless.

Here at Gooii we believe that Mixed Reality headsets have the potential to revolutionise Augmented and Virtual Reality, by truly combining the two concepts and technologies. The skills and software we’re using to develop Magic Leap apps are also totally transferable. Therefore, we can easily adapt our creations to Microsoft Hololens, Nreal or the rumoured upcoming Apple AR Glasses and Google Glass AR.

A Universe of Possibilities 

The technology is also perfect for film and TV promotion or education. Museum installations can be brought to life. The XR hardware is also perfect for training, engineering and medical purposes. Bring a movie to life, learn how to repair a space station, or conduct open heart surgery. Communication is also another untapped area, we can bring someone from the other side of the world into the room with you.

Headsets such as the Magic Leap or Hololens need to be seen to be believed. So, if you’d like a demo please contact us and we’ll be happy to show you our impressive new tech.

Gooii Awarded DCMS Funding for 5G AR and VR Apps

Gooii Ltd. 5G Connected Forest AR and VR Apps Partner

Nottinghamshire County Council leads a major consortium, which includes testing new AR and VR apps developed by Gooii Ltd. at the home of Robin Hood.

Gooii will be developing a range of Augmented Reality & Virtual Reality apps, where we will bring Robin Hood to life via incredible interactive apps using the power of 5G.

Oliver Dowden, Secretary of State for Digital, Culture, Media & Sport said:

“Connecting the ancient Sherwood Forest with next-generation 5G technology will help bring its story & legendary characters to life through virtual reality, with huge knock-on benefits for Nottinghamshire’s visit economy.”

Welcoming the Government funding, Nottinghamshire County Council leader, Councillor Kay Cutts MBE said:

“Nottinghamshire is once again at the forefront of latest technology, bringing together some of the best academic minds,  3D creators & experts in 5G. This will be the world’s first testing, of 5G, in a forest. It will bring the stories associated with Robin Hood & our ancient woodland to life in a new way.”

The consortium is led by Nottinghamshire County Council & includes Gooii Ltd, Nottingham Trent University, Birmingham City University, Netmore IOT Solutions, ISPB, Harworth Group, Centre Parcs UK, Stagecoach East Midlands & Parkwood Outdoors.

Working with our amazing consortium partners, Nottinghamshire is once again at the forefront of the latest technology, bringing together some of the best academic minds, VR/AR creators & experts in 5G.


NETGO! Nottingham Tram Mobile Ticket App

NETGO! Nottingham Tram Mobile Ticket App

Buy tram tickets in Nottingham cheaper, quicker & easier with the free NETGO! Mobile Ticket App.

Developed for Tramlink Nottingham, NETGO! is the free mobile ticketing app. The app, for Nottingham’s tram network, provides an easy way to purchase tickets. Additionally, the app keeps users informed with service updates. Usability and speed are also at the heart of NETGO. From download to purchase, tickets can be bought for multiple passengers in a matter of seconds.

Core app features include:

  1. Buy Tickets: Purchase a range of tickets including single, day, week and group
  2. Fast ticket payment via card, Apple Pay and Google Pay
  3. Secure tickets locked to a device to prevent sharing
  4. Purchase multiple tickets in one single transaction
  5. Tickets activate on purchase
  6. Update tickets prices remotely, which are reflected immediately in the app
  7. In-built ticket security features to aid revenue protection
  8. Anonymous and registered user purchase options
  9. My Tickets wallet, enabling users to see all active tickets in one convenient place
  10. Service Status updates, both in app and via push notifications.

Our ticket app solution also includes Payment Service Provider integration, detailed analytics, off-peak and holiday ticket rules and admin tools to aid customer service requests.

If you would like to talk to Gooii about a mobile ticket app for your business, be it for transport, events, theatre or cinema then please get in touch.

Available now for iOS and Android, download the NETGO! mobile ticket app.

NETGO QR Link Code

My Learn to Swim – Swim England Augmented Reality App

My Learn to Swim – Swim England Augmented Reality App

Celebrate learning to swim with the ‘My Learn to Swim’ AR app. Swim England are England’s national governing body for swimming, helping people learn to swim and compete in swimming, synchro, water polo and diving. The free Swim England Augmented Reality app allows children and parents to get more out of children learning to swim. Children gain extra rewards and unlock new features as they develop their swimming skills and water confidence.

They can then take photos with Harry the hermit crab and play with Sophia the seahorse in the ‘Photo booth’ having unlocked these characters.

Bring the fun of swimming lessons home and celebrate children collecting more Swim England Learn to Swim Awards by unlocking more characters and stickers as they progress through the Swim England Learn to Swim Programme.

The Swim England ‘My Learn to Swim’ AR app key features include:

  • Unlock over 60 rewards, as children collect more Swim England Awards and certificates
  • Take photos and videos in AR, with unlocked characters and accessories to share with friends and family
  • Understand what children learn during their swimming lessons as they progress through the Swim England’s Learn to Swim Programme
  • Collect and store your child’s swimming achievements in the My Awards section
  • Discover more about the Swim England Learn to Swim Programme, provided by the recognised National Governing Body
  • Create multiple child accounts for your parent profile.

All app design, coding and 3D modelling were completed entirely in-house at Gooii, based on Swim England’s characters and branding.

The app is available for both phone and tablet devices on both iOS (iPhone and iPad) and on Android. Start celebrating your child learning to swim with Swim England’s My Learn to Swim app.

Download the ‘My Learn to Swim’ app now.

Scan me to download the 'My Learn to Swim' AR app